Lacoste vs Buch

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Lacoste is a French company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green crocodile logo.

René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought outright by Swiss family-held group Maus Frères.

Source: Wikipedia